Managed AI receptionist for UK businesses
Your business keeps answering, even when you can't.
Front-line answers missed, busy and out-of-hours calls—or every call, if you prefer—on the number your customers already know. It handles routine enquiries, captures what the caller needs and sends you a clear summary, so you can respond properly when you're free.
Starts with a short call to Greg — 07771 542157. Or hear it first: call the live demo on 01243 212112
14 days free · Setup included · No contract
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Incoming call
Your line, 4:42pm
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Front-line answers
Greets callers in your business's name
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Summary, or a configured action
Sarah Whitmore, 07700 900123. Bathroom leak, wants a quote. Free after 4pm.
Built and run by Greg van Rooyen in Chichester. He sets up every account himself — 07771 542157
- Works on your existing number
- 14-day free trial, setup included
- No contract — cancel anytime
- Van Rooyen Enterprises Ltd, company no. 17235628
Answering right now
Hear how it actually sounds
Tell it what kind of business you run and ask how it could handle your calls. It explains the options, answers questions and can help arrange a conversation with Greg.
01243 212112Worth asking it:
- “Can it answer only when I miss the phone?”
- “What happens when it doesn't know an answer?”
- “Could it work with my calendar or booking system?”
It's a sales and discovery assistant, not a replay of any customer's receptionist. Yours would be configured around your business.
Capabilities
What it can be set up to do
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Cover only the calls you choose
Missed, busy, overflow, out-of-hours — or every call.
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Answer on your existing number
Calls divert from the line customers already ring.
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Capture name, number and reason
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Answer routine questions
Hours, areas covered, what you take on — from what you supply. It doesn't guess.
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Send a clear summary
A readable write-up after every answered call.
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Book or connect, where configured
Appointments and integrations where set up for you and supported.
How it works
Live in three steps
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Greg sets it up
One short call, then he configures the receptionist and arranges the divert remotely.
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Calls arrive on your rules
Only when you miss them, only out of hours, or all of them. You answer as you do now.
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You get the summary
Who rang, on what number, and what they wanted — so you call back already knowing the job.
Example
What lands on your phone
Judge it on the messages. Here is one, written out.
During the call
- Caller I'd like to register as a new patient. Do you take NHS?
- Front-line We're private only. Can I take your name and number for a call back?
Minutes later
6:38pm
Hannah Reid · 07700 900456
New patient: check-up and hygienist. Asked about NHS; told private only, as agreed. Call back tomorrow morning.
Example only. The practice, caller and number are invented.
Who it suits
Businesses that win work on the phone
- Plumbers & electricians
- Dental practices
- Salons
- Garages
- Letting agents
- Accountants
- Vets
Pricing
Two plans, both free for 14 days
Cover only the calls you miss, or hand over the phone entirely. Standard setup is included either way, and there's no contract.
Missed Call Cover
Most popular
£97 /month
For businesses that want to answer their own calls without losing the customers they cannot reach in time.
- Front-line answers when you cannot
- Captures the caller's name, number and reason for calling
- Sends an instant notification after every handled call
- Custom greeting for your business
- Dedicated AI receptionist
- Standard setup included
- 14-day free trial
- No contract — cancel anytime
Full Receptionist
£199 /month
For businesses that want Front-line to answer every incoming call.
- Everything included in Missed Call Cover
- Answers every incoming call
- Handles common customer questions
- Filters nuisance, scam and sales calls
- Qualifies new enquiries
- Captures messages and sends instant notifications
- Standard setup included
- 14-day free trial
- No contract — cancel anytime
Both plans include standard setup and a 14-day free trial. Complex integrations, multi-location setups and unusually high call volumes may be quoted separately.
Unusual call flows are quoted separately too. Full detail in the terms of service.
Who's behind it
You'll be dealing with Greg
I'm Greg van Rooyen. I build and run Front-line myself from Chichester, West Sussex, through my company, Van Rooyen Enterprises Ltd.
I set up each receptionist personally and I'm the person who picks up when you want something changed. You'd be trusting part of your phone line to whoever built this, so don't take my word for it — ring me on 07771 542157 or email greg@vanrooyenenterprises.com.
FAQ
Questions worth asking
Will callers know they're not speaking to a person?
If they ask, yes. Front-line never claims to be human; it says plainly that it's an assistant taking the details. Most callers simply want their message taken and a call back, and that is what happens.
Can I choose which calls it answers?
Yes. Common setups are missed calls only, calls while you're already on the phone, overflow at busy times, out-of-hours, or every call. You can change the rules later. Most accounts are live within a couple of days of the first conversation.
What happens when it doesn't know an answer?
It doesn't guess. It takes the caller's details, tells them you'll come back to them, and the question appears in your summary so you can call back with the answer ready.
Do I need to change my existing business number?
No. Front-line works with your existing number through call forwarding. The divert is arranged remotely, you keep your handsets, and callers dial what they've always dialled.
Do I have to pay a setup fee?
No. Standard setup is included with both plans.
Will it work with my booking system or calendar?
Sometimes. Booking and integrations are possible where they've been configured for your account and the system is supported, so it's a question for the setup conversation rather than a blanket yes. Ask the demo or ask Greg.
What happens after the 14-day trial?
You can continue on your chosen monthly plan. There is no long-term contract, and you can cancel at any time.
Is there a limit on how many calls it answers?
Full Receptionist answers every incoming call that diverts to it. Both plans are monthly and priced for ordinary call volumes for a small business. If yours is unusually high, mention it when you get in touch so the setup and the price can be built around it.
What if I want to stop?
Call or email Greg. The divert is removed and the service ends from your next billing date, with no cancellation fee. There's no fixed term. Your number was always yours, so there is nothing to move back.
Where is my callers' data held?
Securely, used only to get you the message, and kept no longer than needed. The detail is in the privacy policy.
Two minutes on the phone beats any web page
Ring the demo and ask the awkward questions. It's answering now, whatever time you're reading this.
Call the live demo — 01243 212112Prefer a person? Talk to Greg — 07771 542157